Simply put digital marketing or online marketing, is the application of digital media, data, and technology integrated with traditional marketing communications to achieve marketing objectives. Within this broad definition, there are many vital digital marketing tactics that we will introduce and explain in this article. In this overview of digital marketing we will cover: What is digital marketing? 18 key types of digital marketing techniques across 6 media channel How to achieve the business benefits of digital marketing using the 5Ss Key marketing communications concepts for digital marketing A strategic approach to digital marketing For businesses to compete effectively today, it’s essential that they use digital marketing to support their business and marketing strategies. Each one of us now spends several hours each day using digital media, whether we’re looking for entertainment, social interaction or seeking new products. Businesses and brands that don’t have the right di...